The show’s title culminates the life and “work in progress” status of the show’s lead host Anthony King. ROOK’s name designs some of its emphasis on the struggles King had to experience growing up. While the title conveys a metaphor of a rose growing from concrete; it also represents the height of his accomplishments in spite of what he had to go through to get to this point. The concrete represents rough situations people grow up in, and the rose represents the beautiful thing that can come from these situations. Anthony keeps his dreams alive and is confident in his own abilities as he continues to strive towards his aspirations. The show’s guests and topics will range from those who are actual "roses out of concrete" to those who have experienced success without the “concrete cultivation.” It will feature: those who are and up and coming; those working hard at what they love to do and those who do it out of necessity; and those rapidly becoming trend setters, movers and shakers! Topics will also include: music, spirituality, philanthropy, health, fashion, business (public and private sector industry), media and marketing. This information will have origins, resources and reporting from the West to East coast and beyond! This thought-provoking and exciting assortment of guests and topics will certainly make this show an interesting listen!